Inside The Sports Illustrated Business Model Tonight

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Business Model: Inside The Sports Illustrated Swimsuit Issue         Premieres Tonight 9p ET|PT     Business Model: Inside The Sports Illustrated Swimsuit Issue Tonight 9p ET/PT     Business Model: Inside The Sports Illustrated Swimsuit Issue It's not just the biggest magazine event of the year, it's a billion dollar, multimedia juggernaut. This year, the moment the cover is unveiled, CNBC cameras will take you where no one has ever gone before. Join us for an unprecedented look at the business that drives a publishing sensation. Reported by Darren Rovell »Slideshow: SI Swimsuit Sneak Peek       How much do you know about the Sports Illustrated Swimsuit Issue? » Take the Quiz         Models - Pay Models may make mega-money in advertising or as the face of a product, but magazines, like the Sports Illustrated Swimsuit Issue, pay significantly less.   Cover Model: Kathy Ireland Ireland describes her 1989 famous yellow swimsuit cover shot, the best selling issue of all time, and how landing the cover opened major doors.       Building a Brand Marketers at Sports Illustrated are using new media to continue building the billion-dollar brand.   Impact: Digital Vs. Print Photography The digital revolution in photography has changed how the Sports Illustrated Swimsuit staff works, both in the office and in the field.     CNBC Store Go to CNBCstore.com to buy CNBC Originals on DVD.   A CNBC Original, Tom Brokaw Reports: Boomers! Premieres Thursday, March 4 at 9p ET|PT    » See More CNBC Originals     Become a fan on Facebook   Follow us on Twitter   To unsubscribe to this email click here. If this e-mail was forwarded to you and you'd like to sign up for additional alerts from CNBC click here.     © 2009 CNBC, Inc. All Rights Reserved. 900 Sylvan Avenue Englewood Cliffs, NJ 07632