Click here to view today's top stories on your mobile device. | Wednesday, Aug. 19, 2009 | | TONIGHT: CNBC & Fortune Magazine Present... | | TODAY'S TOP 5 VIDEOS | 2. The Great Lithium Rush | The push for electric car batteries could fuel another commodity boom. Insight with Seifi Ghaseem, Rockwood Holdings CEO. | 3. UBS, IRS & Wealthy Americans | The Swiss government is handing over to the IRS 4,450 account names holding billions of dollars as part of a settlement the IRS says gives it unprecedented information about US citizens believed to be evading taxes. Eamon Javers, of Politico, and attorney Asher Rubinstein discuss. | 4. KPMG CEO Survey Results | SQUAWK ON THE STREET KPMG CEO Survey Gary Matuszak Global Chair, Information, Communications & Entertainment KPMG |
| | | | | | Why ESPN The Magazine Is Going To Four Cents | We were shocked when we saw the promotion. ESPN The Magazine offering its two million current subscribers a chance to get a full year of the magazine and its ESPN.com pay site, Insider, for $1 total. For those scoring at home, that's less than 4 cents an issue and Insider, which on its own costs $40, for free. We sat down with ESPN The Magazine's general manager Gary Hoenig to discuss the strategy behind this move.
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