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CAPITALIZING ON ANXIOUS AMERICA: It's impossible to ignore the rising cost of fuel and further economic squeezing, so why not embrace it? Companies nationwide are tying gasoline and economic angst to new marketing strategies as companies scramble to update their marketing playbooks. Hampton Pearson explains what big brands are doing to capitalize on anxious America.
| WAL-MART GETS LOCAL: After years of slowing sales, a high-profile apparel flop and a slumping stock price, the world's largest retailer is thriving during this economic downtown. Wal-Mart doesn't want to squander its return. The "big bad" big box retailer is trying to 'make good' with local community boards, agreeing not to use its pricing power to drive local 'mom and pops' out of business. Wal-Mart is even going so far as to customize stores to match the needs of the neighborhood - adding hitching posts to Ohio stores near Amish communities and creating an Arabic food store in Dearborn, Michigan to cater to the local community. Can Wal-Mart finally master the art not just the science of retail?
| EXISTING HOME SALES: Diana Olick reports the breaking existing home sales data at 10a ET, when it's released by the National Association of Realtors. Any sign of an uptick or does the market face more problems ahead?
| HIGH TIMES: While it not widely talked about, there is a legal way to sell marijuana. The business of selling medicinal marijuana is worth $2 billion a year to California alone, but most aren't in the (legal) business to make money. Jane Wells goes to a class teaching hopeful clinic-owners how to grow and sell pot legally and explains the financial potential for the state revenues that result.
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