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Thursday, July 17, 2008

Budweiser: Long Live the King?

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American Originals  CNBC Summer Originals


Budweiser AMERICA'S 130 YEAR LOVE AFFAIR
WITH THE KING OF BEERS...

AMERICAN ORIGINALS: BUDWEISER
PREMIERES TONIGHT 9p | 12a ET
 
CNBC takes you inside the iconic American brand that sparked an international takeover. Join CNBC inside Anheuser-Busch for an unparalleled look at how the King of Beers is facing these challenges to stay on top. Includes an all-access look at how this family-run business grew into a $47.7-billion global force.
insidebudweiser.cnbc.com

Hosted by Scott Wapner Hosted by Scott Wapner
 


Latest news videos on Budweiser/InBev

Brewing the King of Beers Brewing the King of Beers
Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any bee
r: a Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years. The "King of Beers" brewed with just the right combination of barley, hops, rice and malt has become an American favorite.
more


Hosted by Scott Wapner Not Just a Beer - It's a Brand
Anheuser-Busch pours in hundreds of millions of dollars into U.S. advertising each year. The master marketing plan includes print ads and TV commercials.
more




CNBC First in Business Worldwide

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