| - Game Makers Target a Broad Audience for Growth
Video game makers love their core audience — men 18 to 40 who obsessively follow, buy, and play violent action games — but it's a finite one. Now game makers are looking much broader, to women and kids. The consoles are already in millions of Americans living rooms: now software makers just need to convince other members of gamers' families to spend on game software.
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- When to Own the Room—When Not To
"The job interview was over," the executive recruiter said, "before it began." The candidate, a highly qualified physician, had taken over the waiting room: laptop open, papers strewn about, feet on the table.
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- Why Naked Short Ban Might Be Useless
Last week, German Chancellor Angela Merkel and French President Nicolas Sarkozy proposed a Europe-wide ban on "naked" short selling as a way to calm the markets. But how will the prohibition affect trading? Laurent Maruani from HEC Paris, and Dietmar Bahr from the German Association for Alternative Investment, shared their insights.
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