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Tuesday, February 5, 2008

Charles Barkley: "I Am Not A Role Model" Success

Swoosh! Inside NIKE
InsideNike.cnbc.com

COMING FEBRUARY 12...
YOUR EXCLUSIVE COURTSIDE SEATS TO AN ALL-STAR BUSINESS STORY

CNBC will take you inside Nike for an unprecedented look at this iconic brand's $16-billion empire.

Plus see how Nike designs its famed sneakers. It's the side of Nike you've never seen before - from the drawing board to the factory floor to the store shelves.

Featuring: Phil Knight, Michael Jordan, LeBron James, Charles Barkley, and Tiger Woods.

Superstar Tiger Woods
 
SNEAK PEEK: INSIDE NIKE WEB EXTRAS
WATCH HIGHLIGHTS OF THE PROGRAM BEFORE THE PREMIERE
  Nike's Air Jordans

Charles Barkley

Dan Wieden

See how sneakers are made.
Barkley reveals thoughts on his "I Am Not A Role Model" ad campaign.
Ad exec Dan Wieden shares insight on "Just Do It" campaign.

  STAY TUNED

For more sneak previews next Tuesday from LeBron James and Tiger Woods.

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